First Ameritas Life of New York Changes Name to Ameritas Life of New York

Lincoln, Neb.//October 10, 2011// Effective October 1, First Ameritas Life Insurance Corp. of New York changed its name to Ameritas Life Insurance Corp. of New York (Ameritas Life of New York). Ameritas Life of New York remains a wholly owned subsidiary of Ameritas Life Insurance Corp. (Ameritas Life).

“We are excited to announce our new strategic approach for conducting new insurance and retirement plans business in New York through Ameritas Life of New York, and in the 49 states and District of Columbia through Ameritas Life,” commented JoAnn Martin, Ameritas president and chief executive officer. “We believe this approach will result in greater awareness of the Ameritas brand, as well as improve operating efficiencies and effectiveness in New York, which will benefit our policyholders and customers.”

In addition to the new company name, Ameritas Life of New York’s new home office address is 1350 Broadway, Suite 2201, New York, New York 10018.

Ameritas and its affiliates offer a wide range of insurance and financial products and services to individuals, families and businesses. Products and services include life insurance; annuities; individual disability income insurance; group dental, vision and hearing care insurance; retirement plans; investments1; mutual funds; asset management; banking2 and public finance1.

1Offered through affiliate Ameritas Investment Corp., member FINRA/SIPC.
2Acacia Federal Savings Bank, member FDIC, an equal housing lender.


Scott Stuckey
Vice President – Corporate Communications