Announcing the Advantage Advisory Program

Lincoln, Neb.//July 11, 2011//Ameritas Retirement Plans, a division of Ameritas Life Insurance Corp., announces the formal launch of the Advantage Advisory Program.

The Advantage Advisory Program offers the recordkeeping and compliance experience of Ameritas Retirement Plans and the investment advisory services of affiliate Ameritas Investment Corp. (AIC), member of FINRA/SIPC. Advice is provided through AIC investment advisory representatives or third-party registered investment advisors and their representatives as solicitors of AIC.

Along with its competitive cost and fee transparency, the Advantage Advisory Program is simple to manage. In addition, plan sponsors will appreciate the diversified mutual fund investment platform traded through Matrix. Its 150-plus funds are rigorously screened and monitored quarterly by a group of experienced AIC financial professionals.

“The Advantage Advisory Program reflects the way the marketplace is moving,” explained Jim Schulz, senior vice president – Ameritas Retirement Plans. “Plan sponsors need to understand costs and they want transparency. That’s what this program is all about.”

Schulz further noted, “There is a definite trend away from commission-based products to fee-for-service programs. The Advantage Advisory Program definitely fits the bill.”

For more than 50 years Ameritas Retirement Plans has been helping businesses and plan participants strengthen their financial futures.

For more information, contact:
Jessie Waller
Director of Marketing
Ameritas Retirement Plans

Ameritas Retirement Plans is a division of Ameritas Life Insurance Corp., a UNIFI company. Each UNIFI company is solely responsible for its own financial condition and contractual obligations. Ameritas Life Insurance Corp. is not licensed to do business in New York. For more information about UNIFI® Companies, visit