Lincoln, Neb//October 13, 2008//UNIFI Companies (UNIFI) has announced it will add a new and competitive No Withdrawal Charge rider on the Overture Medley® Variable Annuity, issued by Ameritas Life Insurance Corp. (Ameritas Life). The optional No Withdrawal Charge rider has been designed to provide (for an additional charge) more liquidity for clients looking to reduce the withdrawal charge period from the standard nine years to zero. Offering a No Withdrawal Charge rider provides clients with more access to their money and more flexibility for long-term retirement planning.

Russ Wiltgen, vice president of annuity product management at Ameritas Life, says its new rider offers advisors and clients who prefer a variable annuity (VA) all the features of a VA plus flexible access to their money.

“The real attractiveness of this rider is liquidity,” said Wiltgen. “Our customers have varying retirement needs so we don’t take a one-size-fits-all approach, but offer a competitive unbundled low-cost product with optional features to fit the needs of VA customers looking for growth potential, protection and retirement income, plus liquidity.”

With the unbundled Medley variable annuity, clients have access to more for less. When the deciding factor between two long-term investments is expenses, the retirement income opportunity becomes greater with the lower expense investment. Medley currently has a base insurance charge of just 0.85% (maximum 1.15%), or 1.5% total (maximum 2.25%) with the optional No Withdrawal Charge rider. Clients can select some of Medley’s other optional riders, at additional cost, at issue, to create a custom product that best fits their needs.

As is rarely the case with variable annuities, the No Withdrawal Charge rider can be used in combination with the Guaranteed Lifetime Withdrawal Benefit (GLWB) rider1. The GLWB rider, also available at issue for an additional charge, is designed to help clients protect retirement assets from market downturns and eliminate the risk of outliving retirement income. A variable annuity with the GLWB rider can provide clients with guaranteed income for as long as they live with no annuitization2 required. Guarantees are backed by the claims-paying ability of Ameritas Life.

A variable annuity can be an integral part of clients’ long-term retirement planning strategy, providing direction to help them overcome unnecessary risks, along with important options and benefits to help protect their financial future. Variable annuities provide a tax-deferral benefit, professionally managed investment options, guaranteed death benefits and payment options to meet clients’ needs. Clients should always read the prospectus before investing in variable annuities to make sure they understand the risks and charges involved.

“The No Withdrawal Charge rider is suitable for certain clients,” said Stephen D. Anderson, RHU, Midlands Financial Benefits. “Consider an individual client who is transferring their qualified plan into a variable annuity – access to all their money when they need it is often a critical subject. They may not have sufficient emergency funds to handle unplanned expenses. Having access to these funds without a withdrawal penalty is an important part of their investment selection decision.” Anderson also states that “For business clients, a variable annuity with no withdrawal charge can offer the ultimate in flexibility. Imagine a business that starts out with a SIMPLE plan and outgrows it quickly. The ability to convert those funds into a more suitable plan could be crucial.”

-30-

About Ameritas Life Insurance Corp.
Ameritas Life Insurance Corp. has joined forces with Acacia Life Insurance Company and The Union Central Life Insurance Company under the UNIFI Mutual Holding Company (UNIFI Companies) structure. These life insurance companies and their affiliated companies offer a wide range of insurance and financial products and services to individuals, companies and businesses.

Media Contact:
Patricia A. Scharfen, CLU, FLMI
Manager, Annuity Sales and Market Development
Ameritas Life Insurance Corp., A UNIFI Company
Phone: 402-467-7360
Fax: 402-325-4258
pscharfen@ameritas.com

1 Guaranteed Lifetime Withdrawal Benefit (Form GLWB 4901).

2 Annuitization does not incur additional charges.

Midlands Financial Benefits is not an affiliate of UNIFI Companies or any of their affiliates.

For more information about UNIFI Companies, visit www.UNIFIcompanies.com. Each UNIFI company is solely responsible for its own financial condition and contractual obligations.

Policy, riders and features may vary and may not be available in all states. The No Withdrawal Charge rider and the GLWB rider are not available on previously issued business. For detailed information about policy and optional feature costs, limitations and restrictions, refer to the policy and prospectus.

Guarantees are based upon the claims-paying ability of the issuing company and do not apply to the investment performance or account value of the underlying variable portfolios. Any gains are taxed as ordinary income and withdrawals prior to age 59 ½ may result in federal tax penalties.

Overture Medley® (Form 4888) and optional riders, No Withdrawal Charge (Form NCWR 4901) and Guaranteed Lifetime Withdrawal Benefit (Form GLWB 4901) are issued by Ameritas Life Insurance Corp. and underwritten by its affiliate Ameritas Investment Corp. Variable annuities are suitable for long-term investing and are subject to investment risk, including possible loss of principal.

Before investing, carefully consider the investment objectives, risks, charges and expenses, and other important information about the policy issuer and underlying investment options. This information can be found in the policy and investment options prospectuses. Prospectuses for Medley are available online at variable.ameritas.com or you can obtain copies from us at 800-745-1112. Read the prospectus carefully before investing.