Investment Option Performance
Non-Standardized Average Annual Total Return as of September 1, 2010

Performance reports available via this website are authorized for use with prospective investors only when accompanied or preceded by current product and fund prospectuses containing detailed information about the policy, investment options, limitations and risks. You may access all prospectuses via this website or by contacting us; our address and telephone number are listed elsewhere in this website. Please read the prospectuses carefully before you invest or send any money. More information about the risks of certain investments and about total return performance reports is at the end of this screen.

 

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 The Vanguard Group, Inc.
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
VIF Balanced   22.232356   -0.63%   3.48%   0.87%   9.53%   -1.05%   3.55%   5.32%*
  05/23/1991
VIF Diversified   13.273799   -2.86%   -0.05%   -5.41%   7.01%   -9.85%   -1.54%   3.91%*
  02/08/1999
VIF Equity Income   18.534064   -0.51%   3.43%   0.33%   10.95%   -7.33%   0.15%   2.71%*
  06/07/1993
VIF Equity Index   25.832948   -1.76%   1.21%   -2.29%   9.63%   -8.29%   -0.94%   -2.14%*
  04/29/1991
VIF Growth   11.020158   -2.46%   -0.87%   -7.72%   4.71%   -7.55%   -1.73%   -9.14%*
  06/07/1993
VIF High Yield Bond   10.728365   0.35%   5.36%   6.92%   17.08%   5.18%   4.69%   4.15%*
  06/03/1996
VIF International   19.586202   0.00%   9.49%   -1.24%   10.93%   -6.60%   4.04%   2.38%*
  06/03/1994
VIF Mid-Cap Index   18.170328   -1.25%   1.58%   2.87%   19.37%   -6.23%   0.64%   3.55%*
  02/08/1999
VIF REIT Index   21.236235   1.97%   8.00%   17.74%   44.30%   -5.07%   1.29%   9.19%*
  02/08/1999
VIF Small Company Growth   19.154304   -2.22%   0.35%   3.71%   17.19%   -5.49%   0.24%   1.85%*
  06/03/1996
VIF Total Bond Market Index   14.564651   0.94%   3.33%   7.04%   8.04%   6.95%   5.27%   5.17%*
  04/29/1991
VIF Total Stock Market Index   27.766235   -1.90%   0.97%   -1.49%   10.82%   -7.87%   -0.67%   4.44%
  01/08/2003

 American Century Investment Mgmt, Inc.
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
VP International I   7.712222   -0.32%   10.89%   -2.05%   9.84%   -8.46%   2.12%   -2.16%*
  05/01/1994
VP Mid Cap Value I   12.856607   -0.93%   1.90%   2.09%   16.53%   -2.51%   3.43%   4.79%
  12/01/2004

 Calvert Asset Management, Inc.
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
VP Natural Resources   45.031816   -0.60%   5.96%   -5.00%   8.78%   -5.72%   N/A   -2.97%
  12/28/2006
VP SRI Balanced   1.853702   -0.30%   1.67%   1.35%   10.16%   -4.63%   -0.60%   -0.70%*
  09/02/1986
VP SRI Equity   17.642740   -1.03%   0.34%   -2.20%   8.86%   -4.53%   0.35%   1.80%
  04/30/2002
VP SRI Mid Cap Growth   26.078545   -3.39%   -1.13%   3.25%   23.10%   -4.53%   -0.34%   -2.45%*
  07/16/1991
VP SRI Strategic   16.481728   -2.36%   0.42%   -5.30%   5.62%   -7.60%   1.23%   -6.87%*
  11/01/1999

 Deutsche Invstmt Mgmt Americas Inc (DWS)
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
Dreman Small Mid Value VIP A   10.221297   -1.72%   0.65%   0.29%   15.79%   -5.99%   1.99%   8.15%*
  05/01/1996
Global Thematic VIP A   8.184967   -0.67%   6.03%   -1.68%   10.77%   -10.31%   1.72%   1.77%*
  05/01/1998
Health Care VIP A   10.789780   -0.15%   -0.25%   -5.77%   4.81%   -2.94%   0.82%   2.97%
  04/24/2001

 Fidelity Management & Research Company
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
VIP Contrafund IC   30.355664   -2.22%   1.04%   -2.23%   10.23%   -6.98%   0.78%   1.78%*
  01/03/1995
VIP Equity-Income IC   22.067114   -2.78%   0.33%   -2.76%   7.44%   -11.60%   -2.14%   0.68%*
  10/09/1986
VIP Growth IC   30.087992   -1.82%   0.04%   -0.67%   12.26%   -10.11%   -1.53%   -5.24%*
  10/09/1986
VIP High Income IC   8.592597   0.65%   5.40%   7.13%   17.77%   5.15%   5.44%   3.17%*
  09/19/1985
VIP Investment Grade Bond IC   16.324359   0.99%   3.54%   7.50%   10.20%   6.84%   4.94%   5.74%*
  12/05/1988
VIP Mid Cap IC   41.182314   3.09%   5.69%   8.73%   23.14%   -1.96%   4.43%   7.37%*
  12/28/1998
VIP Overseas IC   18.793024   -0.67%   8.25%   -5.36%   4.11%   -10.79%   0.36%   -0.91%*
  01/28/1987
VIP Strategic Income IC   13.033600   0.96%   5.26%   6.47%   13.02%   8.29%   6.68%   6.64%
  12/23/2003

 Franklin Advisors, Inc.
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
Templeton Global Bond Securities 2   22.816312   1.13%   5.74%   9.25%   16.59%   13.00%   10.79%   11.25%*
  01/06/1999

 Invesco Advisors Inc.
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
V.I. International Growth I   26.423175   0.29%   8.46%   -1.70%   12.01%   -6.85%   4.03%   0.71%*
  05/05/1993
V.I. Leisure I   9.536882   -0.35%   -2.94%   0.36%   13.56%   -11.14%   -1.52%   1.23%
  04/30/2002

 Massachusette Financial Services Company
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
Research International IC   11.000925   -0.33%   9.31%   -4.71%   5.57%   -9.17%   1.60%   3.51%
  04/29/2005
Utilities IC   24.430066   0.74%   10.39%   1.46%   14.97%   -2.76%   6.90%   4.58%*
  01/03/1995

 Morgan Stanley Investment Mgmt, Inc.
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
Emerging Markets Equity I   18.326824   1.22%   12.32%   3.44%   22.56%   -4.04%   10.60%   7.28%*
  10/01/1996

 Neuberger Berman Management LLC
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
AMT Partners I   14.551629   -4.24%   -0.15%   -4.86%   8.30%   -9.42%   -2.77%   1.06%*
  03/22/1994
AMT Regency I   13.193875   -2.21%   1.93%   3.17%   18.65%   -6.32%   -1.49%   4.48%
  08/22/2001

 Pacific Investment Mgmt Co. LLC (PIMCO)
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
Total Return Adm   12.352703   1.02%   3.87%   7.64%   10.10%   9.61%   6.18%   5.69%*
  12/31/1997
VIT CommodityRealReturn Strategy Adm   11.490803   -0.55%   9.28%   -0.10%   17.17%   -1.98%   -2.15%   2.48%
  06/30/2004

 Rydex/Security Global Investors
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
Government Long Bond 1.2x   16.073629   7.50%   12.25%   25.95%   16.36%   10.14%   4.56%   6.18%*
  08/18/1997
Inverse Government Long Bond   13.780489   -6.60%   -10.97%   -21.31%   -18.28%   -15.29%   -7.29%   -7.89%
  05/01/2003
Inverse NASDAQ-100   15.837483   1.68%   -1.23%   -3.05%   -18.27%   -6.52%   -6.48%   -4.86%
  05/21/2001
Inverse S&P 500   4.644751   1.23%   -3.01%   -1.99%   -14.21%   -0.34%   -2.30%   -0.21%*
  06/10/1997
NASDAQ-100   15.182407   -2.43%   -1.22%   -2.89%   12.59%   -4.09%   1.60%   -9.51%*
  05/07/1997
Nova   5.924778   -2.93%   1.11%   -5.05%   12.09%   -17.25%   -6.65%   -8.01%*
  05/07/1997
Precious Metals   14.549209   8.03%   7.61%   8.05%   33.15%   5.85%   12.03%   12.28%*
  05/29/1997
Russell 2000 1.5x   24.426939   -6.14%   -4.46%   -2.06%   14.74%   -16.16%   -6.86%   2.16%
  10/01/2001
U.S. Long Short Momentum   12.360547   -0.23%   -0.41%   -3.34%   8.43%   -7.45%   0.18%   2.29%
  05/01/2002

 T. Rowe Price Associates, Inc.
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
Blue Chip Growth   9.122727   -2.06%   -0.68%   -4.63%   9.63%   -7.19%   -0.25%   -1.15%
  12/29/2000

 Third Avenue Management LLC
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
Value   23.900706   -0.81%   5.27%   -4.30%   9.99%   -9.84%   -2.21%   6.15%*
  09/14/1999

 Calvert Asset Management, Inc.
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
VP EAFE International Index   66.953967   -0.46%   9.17%   -5.73%   1.84%   -10.81%   -0.02%   6.33%
  11/12/2002

 The Vanguard Group, Inc.
Investment Option Unit
Price
  1
Month**
  3
Month**
  Year to
Date**
  1
Year
  3
Year
  5
Year
  10 Year
(or life of fund)
  Inception
Date
VIF Money Market   1.133555   -0.02%   -0.08%   -0.24%   -0.33%   1.17%   2.44%   2.17%*
  05/02/1991


Current earnings for this portfolio are more closely reflected in the yield, quoted below, than the total return quoted above.
Vanguard Money Market: as of date shown above 7-Day Yield -0.30%, effective yield -0.30%
Ameritas Fixed Account current rate 2.00%
Initial rates guaranteed from policy date until policy anniversary. Thereafter, all amounts will earn the interest rate declared in the month of the last policy anniversary.


* 10-year figure
** Returns are cumulative, not average annual

THE PERFORMANCE DATA QUOTED REPRESENTS PAST PERFORMANCE AND IS NOT INDICATIVE OF FUTURE RESULTS. The investment return and principal value of an investment will fluctuate so that shares, when redeemed, may be worth more or less than their original cost. Current performance may be lower or higher than the performance data quoted. Some portfolio advisors have agreed to limit their expenses; without these limits, performance would have been lower.

The returns are before-tax average annual total returns which assume reinvestment of dividends and capital gains.

Non-standardized average annual total return for a specific period is calculated by taking a hypothetical $1,000 investment in a subaccount on the first day of the period ("initial investment"), and computing the ending redeemable value ("redeemable value") of that investment at the end of the period. The redeemable value is then divided by the initial investment and expressed as a percentage. Non-standardized performance returns are then annualized and reflect charges levied upon policy separate account assets only. Thus, like standardized performance returns, the nonstandardized returns reflect fund company expenses,the current policy mortality and expense risk charge of .60 (max. 0.80%) and $40 (current and maximum). Unlike standardized total returns, the non-standardized returns do not reflect any policy fee or other charges not levied solely upon the separate account. For this reason, non-standardized total returns for a subaccount are usually higher than standardized total returns for a subaccount. See the prospectus for detailed information about policy charges, including maximum charges and fund expenses.

Ameritas No-Load Variable Annuity (Form 6150) is issued by Ameritas Life Insurance Corp. and underwritten by its affiliate Ameritas Investment Corp. Variable annuities are suitable for long-term investing and subject to investment risk, including possible loss of principal. This material must be accompanied by current product and investment options prospectuses. Please read them carefully before you invest or send money.


This is not an offer in any jurisdiction, nor is it specifically directed to residents of any jurisdiction. This policy may only be sold
pursuant to a prospectus and in those states where it is approved.

Not FDIC Insured May Lose Value No Bank Guarantee