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the freedom you crave, the support you need.

it's the best of both worlds.

How We Work With You

Script your own success story, we're your backstage support.

With Ameritas®, you're an entrepreneur – free to grow a financial practice reflecting your own vision, markets, strengths, education, and methods. We focus on providing the resources you need to succeed.

Build a lasting business relationship.
Successful independent financial practices across the country have represented us for decades…some, for several generations. There is a reason for that. We focus on the right fit from the start. Because we know shared success begins with shared vision, values, and markets.

Our vision is achieved through our mission:

Our mission: We help make the lives of our customers and their families better by offering proven, trusted and valued insurance and financial solutions over lifetimes. This is what we do, and we strive to do it better than anyone.

Our vision: We are the company that our customers, our partners and our associates are proud to call theirs. Together we will touch more lives and help more people.

Sound like the markets you serve? Let's talk.

Our values define the character of our company:

  • We will work hard to earn the trust of our customers, partners and each other.
  • We will be good business stewards of the resources that have been entrusted to us.
  • We will attract, challenge, grow and reward our most valuable assets – our people.
  • We will serve our communities with purpose.
  • We will always operate in adherence to the highest ethical standards.

Sound like what you're all about? Let's talk.


Our markets align with our relationship-focused culture:

  • We serve upwardly mobile and affluent individuals, families and businesses.

Sound like the markets you serve? Let's talk.


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