Carly Janssen – Huskers Athletic Partners: Partnership Service

Huskers Athletic Partners: Partnership Service
Years in industry: Three

I serve as the bridge between businesses and the Nebraska Athletic Department, helping connect brands to Husker athletics and our passionate fanbase. Through strategic partnerships, sponsorships, and creative campaigns, I work to ensure each collaboration is impactful—both for the businesses involved and for the overall fan experience.

What sparked your interest in athletics?

Growing up around sports and later cheering at the University of Nebraska, I quickly realized how powerful the sports world is—not just in competition, but in building community, tradition and pride. I was drawn to the energy and passion that surround collegiate athletics, and I love getting to contribute to that in a behind-the-scenes but meaningful way.

What advice would you give to young women entering athletics?

Believe in the value you bring. Sports is an industry that moves fast and demands flexibility, creativity and determination—qualities women often naturally bring to the table. Don’t shy away from asking questions or sharing your ideas. Build real connections, be dependable and know that your career path might not always be a straight line—and that’s okay. Some of the best opportunities come from just being present, prepared and willing to grow.

What is one of your favorite moments or career highlights?

One of my favorite career highlights actually came from my time as a cheerleader. I was on the court during Volleyball Day in Nebraska, holding up the “3” when the world record was announced. That moment gave me chills, and the photo captured from it will live on forever. Being part of history, especially in a way that celebrated women’s sports, is something I’ll never forget.

Is there a uniform or object that holds special meaning for you?

My traditional Nebraska cheer sweater holds a lot of meaning for me. It’s something we have framed when we graduate, and mine now sits on my desk as a daily reminder of the pride, hard work and memories that came with being part of Husker spirit. It represents a chapter of my life that shaped who I am and the passion I carry into my work today.