About Us
We help 5.7 million customers improve their lives with our financial strategies and products. Our strength, innovative mindset and competitive spirit will help more people enjoy that kind of satisfaction.
Let’s talk about fulfilling life
Ameritas offers insurance, financial services and employee benefits, but we deliver so much more. The comfort of a human voice when you need it most. The thrill of your child seeing clearly with a new pair of glasses. The confidence of planning your dream retirement. The comfort of running your business knowing you and your employees are covered. Ultimately, we help you plan well and enjoy life. We call it fulfilling life.
Our mutual advantage
As a mutual-based organization, we always put our customers first. Our mutual advantage means we aren’t obligated to Wall Street analysts and stockholders.
Our business structure supports our commitment to fulfilling life. Mutuality means we’re free to focus on what’s best for you. Free to focus on long-term stability over short-term results. Free to build on the financial strength that allows us to keep our promises for generations to come.
If you’re starting to feel like you could do business with us, remember one thing: The feeling’s mutual.
Our mutual advantage
As a mutual-based organization, we always put our customers first. Our mutual advantage means we aren’t obligated to Wall Street analysts and stockholders.
Our business structure supports our commitment to fulfilling life. Mutuality means we’re free to focus on what’s best for you. Free to focus on long-term stability over short-term results. Free to build on the financial strength that allows us to keep our promises for generations to come.
If you’re starting to feel like you could do business with us, remember one thing: The feeling’s mutual.
Customer stories
Fulfilling life is the reason we’re in business. These real-life video stories from our customers are our purpose in action. They show what a difference a solid financial strategy can make for your life, business and family.
Painting the Financial Picture
April 6, 2023
|
5 min watch
Ozark Motor Lines: The Benefits of Family Business Planning
February 1, 2021
| 5 min watch
Losing a Loved One: A Life Insurance Claim Story
September 14, 2020
| 6 min watch
Community impact
We believe strong and vibrant communities are the foundation of a brighter future. We also believe investing in nonprofit organizations dedicated to serving others can help make it happen. As individuals and as a company, we support causes we care about through donations and volunteerism.
donated
Ameritas Community Giving and the Ameritas Charitable Foundation combined to invest more than $1.7 million in nonprofit organizations nationwide in 2022.
nonprofits
Ameritas Community Giving and the Ameritas Charitable Foundation benefited more than 250 nonprofit organizations in 2022.
Financial strength
Our heritage as a mutual-based organization means we always put customers first. Our promise is to be there when they need us. We back that promise with the power of our financial strength, demonstrated by the strong financial ratings we earn year after year.
Financial strength
Our heritage as a mutual-based organization means we always put customers first. Our promise is to be there when they need us. We back that promise with the power of our financial strength, demonstrated by the strong financial ratings we earn year after year.
Ameritas leadership
“Fulfilling life is our purpose. It describes our dedication to helping customers achieve their financial and well-being goals.”
William W. Lester, Ameritas President and CEO
Latest news
There’s a lot going on at Ameritas. New products, active community involvement and company leaders discussing industry trends.
UCL Financial Group reaches 100-year milestone
September 11, 2023
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3 min read
Welcome the newest independent financial practices to Ameritas –…
August 4, 2023
| 2 min read
Ameritas announces lifetime deductible option for new group dental…
August 3, 2023
| 2 min read