Let’s
talk about
fulfilling life.
Let’s
talk about
fulfilling life.
About Us
Ameritas offers insurance, financial services and employee benefits, but we deliver so much more. The comfort of a human voice when you need it most, the thrill of your child being able to see clearly for the first time with a new pair of glasses, the joy of living your dream retirement, the excitement of opening the doors to your business, knowing you and your employees are covered.
Ultimately, we deliver the products and services that help you plan well and enjoy life. We call it fulfilling life.
Ameritas develops financial strategies and products for more than 4 million customers. It’s our mission to help you plan your independence and reduce uncertainty in your future. The way we do business ensures we’ll be here when you need us. You can count on us to keep our promises.
Our mutual advantage
As a mutual-based organization, we always put our customers first. Our mutual advantage means we aren’t obligated to Wall Street analysts and stockholders.
We’re free to focus on what’s best for the individuals, families and businesses who rely on our products. Free to focus on long-term stability over short-term results. Free to commit to sustainable growth, to build on the financial strength that allows us to keep our promises for generations to come.
If you’re starting to feel like you could do business with us, remember one thing: The feeling’s mutual.
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Our mutual advantage
As a mutual-based organization, we always put our customers first. Our mutual advantage means we aren’t obligated to Wall Street analysts and stockholders.
We’re free to focus on what’s best for the individuals, families and businesses who rely on our products. Free to focus on long-term stability over short-term results. Free to commit to sustainable growth, to build on the financial strength that allows us to keep our promises for generations to come.
If you’re starting to feel like you could do business with us, remember one thing: The feeling’s mutual.
Customer stories
Our mission inspires us to help others. It expresses the purpose that brings us together to help make positive outcomes a reality for our customers. These real-life stories from our customers are the reason we’re in business. This is our purpose in action.
Watch these videos to hear from our customers. See for yourself the difference a solid financial strategy can make for your life, business and family.
Customer stories
Our mission inspires us to help others. It expresses the purpose that brings us together to help make positive outcomes a reality for our customers. These real-life stories from our customers are the reason we’re in business. This is our purpose in action.
Watch these videos to hear from our customers. See for yourself the difference a solid financial strategy can make for your life, business and family.
Community impact
Learning. Arts and humanities. Well-being. A helping hand in time of need.
Ameritas supports communities because we care about people. As individuals and together as a company, we volunteer and give to organizations large and small. We give because we believe thriving communities are the foundation of a brighter future for generations to come.
dollars
Ameritas and the Ameritas Charitable Foundation contributed nearly $1.6 million to nonprofit organizations nationwide in 2019.
nonprofit organizations
More than 300 nonprofit organizations benefited from Ameritas charitable giving.
volunteer hours
Last year, Ameritas associates recorded nearly 21,000 volunteer hours devoted to their communities.
Financial strength
Our heritage as a mutual-based organization means we always put customers first. Our promise is to be there when they need us, and we back that promise with the power of our financial strength. Ameritas prioritizes long-term stability, sustainable growth and responsible stewardship of our resources, demonstrated by the strong financial ratings we earn year after year.
A+
Standard & Poor’s
A+ (Strong) for insurer financial strength. This is the fifth highest of Standard & Poor’s 21 ratings assigned.
A
A.M. Best Company
A (Excellent) for insurer financial strength. This is the third highest of A.M. Best’s 13 ratings assigned.
Financial strength
Our heritage as a mutual-based organization means we always put customers first. Our promise is to be there when they need us, and we back that promise with the power of our financial strength. Ameritas prioritizes long-term stability, sustainable growth and responsible stewardship of our resources, demonstrated by the strong financial ratings we earn year after year.
A+
Standard & Poor’s
A+ (Strong) for insurer financial strength. This is the fifth highest of Standard & Poor’s 21 ratings assigned.
A
A.M. Best Company
A (Excellent) for insurer financial strength. This is the third highest of A.M. Best’s 13 ratings assigned.
Ameritas leadership
“There’s a higher purpose in our mission. We call it fulfilling life. It inspires us to help others. It unites us and creates something bigger than what we could do alone. It guides every decision we make.” – Bill Lester, Ameritas CEO
Latest news
There’s a lot going on at Ameritas. New products, active community involvement and company leaders discussing industry trends. Find all this and more in News and Views.
Ameritas and NAIFA to grow leaders through financial services advocacy
LINCOLN, Nebraska (March 02, 2021) – Ameritas and NAIFA are teaming to advance the careers of rising stars in the financial services industry. This initiative will engage Ameritas qualifying financial professionals in financial services advocacy by helping to build...
Ameritas earns BenchmarkPortal Center of Excellence certification
Lincoln, Nebraska (Feb. 22, 2021) – The Ameritas group division earns its 14th Center of Excellence certification from BenchmarkPortal. Ameritas is one of a handful of companies to achieve fourteen consecutive years of certification (2006-2020). This places the...
Ameritas to augment advanced market services with BakerHostetler
LINCOLN, Nebraska (Feb. 18, 2021) – Ameritas advanced markets finalized an agreement for an extended faculty program with the law firm BakerHostetler. BakerHostetler will be working with Ameritas advanced markets to offer additional expertise to Ameritas financial...