Growth Guided by Vision: 2025 Ameritas Annual Report

We’re on a mission at Ameritas. We endeavor to earn our customers’ trust and improve their lives with insurance, financial services and employee benefits. Every day, we challenge ourselves to exceed customer expectations. That’s what we do.

Can you imagine a world in which everyone enjoys the satisfaction that comes with well-being and a solid plan for financial security? We can. Because our strength, innovative mindset and competitive spirit help us keep promises for generations to come. That’s where we’re going.

We’re motivated by a few big ideas: A commitment to integrity. A business structure that supports mutual success. A quest for excellence and achievement. A premium on learning. A spirit of giving. And talented associates who put people first. That’s what guides us.

Above all, we’re called to fulfill life. In other words, we help people get more out of life, wherever they are in life. That’s our purpose — the very reason we’re in business.

As our industry and world continue to evolve, these enduring principles help us evolve and grow our company. In 2025, more than ever, they guided our investments, the ways we work, and how we support every relationship — strengthening core businesses and modernizing capabilities that improve the user experience. It’s already fueling new momentum, as you’ll see in the business results section (pages 5-6).

Our associates are another powerful source of optimism. They build relationships, deliver value and sharpen our competitive advantage. Ameritas invests in talent and capabilities because doing so supports our success as individuals and as a company. Last year, we made a significant commitment to developing our team for the future.

We also launched an associate-focused program that defines and promotes our work experience. Ameritas Is for Me reflects the culture we share and the company we want to be. A couple of 2025 awards indicate we’re on the right track. Our Lincoln, Nebraska, headquarters again received a Best Places to Work award and also was designated a Family-Friendly Workplace.

Many people on our team demonstrate a high degree of generosity, one of our company’s values. And they inspire us to give as a company. In 2025, we donated more than $1.7 million to 505 nonprofit organizations. Associates across the nation directed a portion of that giving to causes in their communities. As the story on pages 13-14 shows, when we combine volunteerism and financial support, we make a meaningful impact.

In the years to come, we’ll continue building a company that thrives — by attracting exceptional people who believe in mutual success, and by delivering lasting value to all who rely on us. Together, we’ll persuade even more people to say, “Ameritas is for me.”

Visit About Us or download the 2025 Annual Report to learn more.

Robert M. Jurgensmeier

Chief Executive Officer