The Best Dental Plan for Employees Includes Robust Enrollment Support

Dental insurance continues to rank among the top benefits employers provide and employees desire. As dental care costs increase, the best dental plan for employees provides fully covered preventive care and cost savings through network providers. But employees only realize these savings when they know how to use their benefits. For the greatest impact, work with a carrier that provides robust enrollment support and benefits education.

Plan-specific enrollment materials should fit your client’s individual needs. If clients are not sure what materials to offer, you can suggest options to help achieve their goals and improve their benefits education plan.

Here are some materials a dental benefits carrier can create for enrollment support:

Dental benefits website

If your client offers multiple dental plans or wants a digital alternative to printed enrollment materials, a dental benefits website makes it easy to explore and compare plans. The site should outline plan details, highlight plan differences between plan options, and may offer FAQs and forms to help employees through the enrollment process. The site can also link to online tools that let employees search for network dental providers or look up estimated costs for dental procedures.

Dental benefits video

Videos are a great way to provide guided enrollment presentations for clients who do not hold in-person meetings or have multiple locations. A simple video highlighting dental plan options, cost examples and network savings can help increase enrollment. Your client can feature the video on their employee website or in an employee email newsletter.

Custom enrollment brochure

Some clients prefer detailed printed or digital brochures to distribute at in-person enrollment meetings, share via email, or link from their company or benefits website. Custom brochures can feature client logos and brand colors.

Dental benefits content for existing materials

If clients maintain and prefer to use their own branded benefits enrollment websites or brochures, the carrier should provide benefits information and plan comparisons that can be easily incorporated.

Focus on cost savings

To make sure employees get the most value from their benefits, any type of educational asset should include tools to help employees understand their potential out-of-pocket costs and save money. These include:

• Plan-specific network savings cost examples
• Online network provider directory
• Online dental procedure cost estimator
• Instructions for how to obtain a pretreatment estimate
• Details about how to use rewards or incentive programs

Ask questions about the client’s goals

Start by understanding your client’s benefits and business goals. Are they trying to increase plan enrollment, benefits usage, or use of network providers? Once you know your client’s big picture goals, ask some questions to find out what type of enrollment support fits best.

Does your client:

1. Have a website or brochure that’s used to promote employee benefits?
2. Share benefits information through an employee newsletter or email?
3. Host in-person or online benefits enrollment meetings or benefit fairs?
4. Perform employee benefits enrollment online or on paper?
5. Use an online benefits enrollment/administration platform? Which one?

These questions will start conversations that allow you to help your clients achieve their benefits and business goals and provide the best dental plan for employees.

Be your clients’ trusted benefits advisor by working with the dental carrier to create benefits education for robust enrollment support.

Sources and References:
SHRM: 2025 Employee Benefits Survey