insurance | employee benefits | financial services

Ameritas launches updated term life insurance product

Jul 1, 2020 | Life Insurance, News Releases

LINCOLN, Nebraska (June 29, 2020) – Ameritas Life Insurance Corp. will now offer an updated term life insurance product, Ameritas Value Plus Term Life Insurance (Value Plus Term).

The product became available beginning June 22.

Value Plus Term now offers customers the flexibility to choose between two conversion period options – short and long-term conversion privileges – to meet their specific needs. Both options provide the flexibility to convert the policy to any currently offered Ameritas permanent single life insurance policy. Protection is available for 1-, 10-, 15-, 20- or 30-year periods.

Other key features include:

  • Lower competitive rates.
  • Strong conversion privileges.
  • Same payor discount.
  • Rider options include Accidental Death Benefit, Children’s Insurance, Conversion Extension Rider, Waiver of Premium, and Terminal Illness Riders.

“The updated Value Plus Term offers our most competitive term insurance to date,” said Kelly Halverson, Ameritas vice president – individual product development. “This product provides the flexibility to build a term policy for future needs while purchasing the lowest cost insurance offered by Ameritas. We are pleased to offer such a strong industry competitor and are excited to see how Value Plus Term can fulfill the lives of our customers.”

For more information about Ameritas Value Plus Term Life, visit our resource webpage or get a quote using our term quote calculator. To learn more about other Ameritas life insurance products, visit our webpage.


About Ameritas
Ameritas is a marketing name for Ameritas Mutual Holding Company and its affiliated subsidiary companies, including Ameritas Life Insurance Corp. and Ameritas Life Insurance Corp. of New York. Founded in 1887, Ameritas offers a wide range of insurance and financial products and services to individuals, families and businesses. These products and services include life insurance; annuities; individual disability income insurance; group dental, vision and hearing care insurance; retirement plans; investments; asset management; and public finance. Securities offered through affiliate Ameritas Investment Company LLC., member FINRA/SIPC and investment advisory services offered through the business name of Ameritas Advisory Services. For more information, visit