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Ameritas participates in nation-wide campaign, Help Protect Our Families

Apr 5, 2021 | Life Insurance

The COVID-19 pandemic heightened people’s anxieties around their physical and financial security. According to Life Happens, 67% of Americans agree that the pandemic has been a wake-up call to re-evaluate their long-term financial goals.1 Our industry has an opportunity and obligation to help more Americans secure the financial protection they need. Together, we can help protect our families.

Ameritas recently joined an industry campaign led by LIMRA and Finseca known as Help Protect our Families. The campaign aims to raise consumer awareness about the importance of life insurance. The campaign also offers financial professionals ways to connect with their current and future clients.

Throughout the year, Ameritas will support this nationwide campaign. “Ameritas is excited to be part of this important awareness campaign,” said Kelly Halverson, vice president of product management for the individual division. “We are in the business of fulfilling life. Partnering with our peers and trade organizations in the insurance industry is an important step to help protect our families.”

As an industry we are facing a pivotal time.

Sixty million Americans are either uninsured or underinsured. According to Finseca, families should have insurance protection for up to ten times the amount of their annual income. Many Americans think life insurance costs up to five times more than it actually does, contributing to the number of underinsured families. In reality, the daily cost of owning a life insurance policy is no more than the average cup of coffee.

Financial professionals are making the difference.

With new advancements in accelerated underwriting and simplifying the application process, consumers can also protect their families easier than ever.

Financial professionals are encouraged to reach out to their clients to discuss any changes in their lives. Some consumers have faced significant job changes, while some have saved money by not eating out and traveling. It’s an important time to review your insurance coverage with a professional.


1Tough Talks During COVID-19 (June 2020), Life Happens



About Ameritas®
Ameritas is a marketing name for Ameritas Mutual Holding Company and its affiliated subsidiary companies, including Ameritas Life Insurance Corp. and Ameritas Life Insurance Corp. of New York. Founded in 1887, Ameritas offers a wide range of insurance and financial products and services to individuals, families and businesses. These products and services include life insurance; annuities; individual disability income insurance; group dental, vision and hearing care insurance; retirement plans; investments; asset management; and public finance. Securities offered through affiliate Ameritas Investment Company LLC., member FINRA/SIPC and investment advisory services offered through the business name of Ameritas Advisory Services. For more information, visit