Ameritas strengthens advisory growth strategy

LINCOLN, Nebraska – Ameritas is expanding support for financial professionals through ongoing investments in recruiting, business development and comprehensive planning resources designed to help advisors grow their businesses and better serve clients.

As part of its growth strategy, Ameritas is expanding its advisor recruiting and business development capabilities to help connect financial professionals with the resources, technology and support available through Ameritas Investment Company, LLC (AIC) and Ameritas Advisory Services, LLC (AAS).

“Today’s financial professionals are looking for more than products and platforms,” said Jeremy Robson, president of AIC and AAS. “They want a firm that helps them deliver comprehensive planning solutions while maintaining independence and flexibility to serve clients in the way they believe is best.”

Ameritas supports advisors with a broad range of capabilities, including wealth management, protection planning, retirement income strategies and business planning solutions. The company believes financial professionals are increasingly seeking integrated approaches that help clients address both investment and protection needs through a coordinated financial strategy.

“As client needs become more complex, financial professionals want access to a broader range of planning resources and support,” Robson said. “Our focus is on helping advisors grow their businesses while continuing to deliver personalized service and guidance to their clients.”

Through AIC and AAS, Ameritas supports more than 550 financial professionals nationwide and oversees $22.2 billion in customer assets and $13.7 billion in assets under management as of Dec. 31, 2025. AIC and AAS also ranked among the nation’s top 20 independent broker-dealers in wealth management by annual revenue in Financial Planning’s IBD Elite 2026 survey.

Ameritas has continued to expand its presence within the independent broker-dealer and registered investment advisor marketplace through educational programs, thought leadership and industry partnerships.

“Competitive products and technology are important, but relationships remain at the center of our business,” Robson said. “We are committed to providing financial professionals with direct access to leadership, experienced support teams and the resources they need to help their clients succeed.”

To learn more about Ameritas’ financial professional experience and growth strategy, watch The Building Blocks of Long-Term Success for Financial Professionals featuring Robson. To view the entire Ameritas Investment Advisory and Brokerage playlist, visit our YouTube channel.