4 Ways to Find Thought Leaders on Senior Dental and Vision Benefits

Thought leaders are people or companies who offer advice and ideas based on their expertise in a specific area. In the realm of senior dental and vision insurance, authentic thought leaders play a critical role in shaping industry trends, offering valuable insights, and driving innovation. Here are four ways to find authentic thought leaders on senior dental and vision benefits.

Identify their reliable expertise

Dental and vision insurance thought leaders should have a deep background in health benefits. Choose experts who assess the market needs and identify choices that provide the right health options for senior employees or retirees.

Thought leaders’ influence extends well beyond their own organizations. They’re frequently sought after for their opinions, leading to collaborations, speaking engagements, and publications.

Thought leaders often have extensive experience acquired through years of research, practice, and collaboration. They stay updated on the latest developments, attend industry conferences, and actively engage with those in their target demographics, keeping them at the forefront of industry trends. Their expertise is valued, making them influential figures in shaping the future of senior dental and vision insurance.

Focus on original thinking and research

In the health benefits field, many thought leaders repeat the same ideas for every audience and every situation. But often these ideas don’t work. Businesses and individual clients want advice and insights that fit their specific problem.

Work with experts who have first-hand knowledge with access to original or recent primary and secondary research. They should use this information to identify trends and develop industry applications. For example, those looking to reach seniors with benefits should rely on benefits carriers who research what seniors want.

Authentic thought leaders also should analyze the information to show understanding, drawing upon their expertise to help with senior health benefit needs. The advice should be original and appropriate to each situation.

Engage through events and connections

Find and attend industry events and conferences on senior dental and vision benefits to connect with and learn from industry leaders.

Another way to connect is to find experts through social media channels, newsletters and blogs. Subscribing to thought leaders’ newsletters or blogs is an excellent way to receive regular updates and stay up to date with the latest trends.

Look for accurate solutions

When evaluating thought leaders, research their track record for effectiveness and accuracy of the advice and recommendations they’ve previously given. Did their recommendations fit the needs? Was the advice on target? For those that followed the thought leaders’ advice, how did it affect their success and benefits? If their solutions to benefits issues work for your clients, that thought leader may have strategies and solutions for you.

Ameritas: An authentic thought leader

Ameritas is a long-term trusted thought leader in dental and vision benefits, including benefits for seniors. Ameritas leaders regularly speak at national conferences to educate business leaders, brokers, consultants and agents in the latest trends with employee benefits and communication strategies.

Seniors want access to the voluntary vision and dental benefits that will assist them in keeping their teeth and eyes healthy as they age. Ameritas can provide group plans that meet the needs of diverse employee groups from young employees just out of college to tenured senior employees. Individual plan designs are created with seniors in mind. We understand the needs of seniors within group plans and those purchasing individual coverage in retirement.

Learn about more Primestar® individual dental and vision coverage.