Ameritas and Ethos Life launch new index universal life product

LINCOLN, NE – Ameritas and Ethos have introduced a new index universal life insurance product offered exclusively through Ethos, providing customers with the speed and convenience of a web-based process alongside the guidance of an agent.

Ethos has built one of the most advanced technology platforms in the industry, leveraging thousands of data sources and algorithmic rules to offer customers and agents a seamless experience and instant underwriting. This approach not only simplifies the life insurance purchasing process but also makes it accessible to everyone.

“Since 2020, Ameritas and Ethos have been collaborating to bring products to market and Ethos IUL is our newest product extension,” said Peter Colis, CEO of Ethos. “We’re delivering the best IUL customer and agent experience that has ever existed with one of our strong partners. We couldn’t be more excited to bring this product to the market together.”

Ethos Index Universal Life Insurance (IUL) issued by Ameritas offers an instant, has