Run Your Business Your Way: Break Free from Firm Limits

July 25, 2025 |read icon 7 min read
An independent financial professional smiles and laughs with his team during a meeting.

For many financial professionals, building a career under the banner of a large firm once made sense. There was structure. There were resources. There was a clear path to follow. But as your experience and confidence grow, so does your desire for more freedom, more control and more flexibility to serve your clients in their best interests. More desire to run your business your way.

If you’re starting to feel like your current environment is holding you back, you’re not imagining it. The restrictions of your current firm can create real barriers, barriers that limit your ability to build a business that truly reflects your values, your goals and your clients’ needs.

Discover the Power of Independence.

The hidden limits that hold you back

On the surface, working with a large firm may seem like a safe, stable choice. But dig a little deeper, and you’ll often find limitations that make it difficult to grow in the direction you want. These may include: 

  • Product restrictions that favor proprietary products and services over what’s best for the client.
  • Limited strategic flexibility confines you to a narrow business model, whether insurance-only, advisory or fee-based, with little room to evolve as your practice and clients’ needs change.
  • Fragmented technology that forces you to work across outdated or incompatible systems, adding friction to planning, client communication and business operations.
  • Barriers to scaling your practice, such as rigid team structures or lack of support for your development, make it difficult to expand your capabilities or build the team you envision.
  • Lack of succession flexibility makes it difficult to plan for the future of your business or exit on your terms when the time comes.

When these challenges start to interfere with how you serve clients or whether you’re able to grow, it may be time to reimagine your future.

Rediscover what it means to be independent

We believe the future of financial services belongs to professionals who want to build something of their own, on their terms. That’s why we’ve created a platform designed around the principle that you should be free to run your business your way.

We empower you with:

  • Access to a broad range of options, not proprietary products, so you can tailor strategies to each client’s goals.
  • Flexible compensation models, whether your focus is advisory, brokerage, life insurance or fee-based financial planning.
  • Technology that supports your business, so you can run a more efficient, modern client-focused business.
  • Practice-building resources and support, designed to help you grow, hire and scale your firm your way.
  • Succession and continuity options that give you control over your long-term plans and your legacy.

Whether your specialty is retirement income planning, business owner planning, multigenerational wealth transfer or comprehensive financial strategies, we give you the tools and freedom to meet your clients where they are and to grow your business in a way that aligns with your goals.

Serve your clients the way they deserve

Your clients don’t fit into neat boxes, and your business shouldn’t either. When you’re limited to a narrow range of products or confined by a static business model, it’s not just your practice that suffers. It’s your ability to act in your clients’ best interests.

We put that decision-making power back in your hands. Our open architecture approach allows you to deliver the right strategies for each client’s situation, not just what fits a sales target or platform restriction.

Build the business you envision

If you’ve ever felt like you’re working in someone else’s business rather than on your own, you’re not alone. Many financial professionals reach a point in their careers when they realize they’re ready for more freedom to innovate, more flexibility to grow, and more control over how they serve and scale.

We’re here to help you turn that realization into action. We offer:

  • A flexible platform that supports solo financial professionals and growing firms alike.
  • Coaching and consulting to help you clarify and execute your growth plan.
  • Integrated technology and planning tools that streamline your workflow.
  • A network of like-minded professionals who value independence, not isolation.

We will meet you where you are and help you get where you want to go.

Breaking free from the restrictions of your current firm is a bold move, but it’s often the one that unlocks your full potential. When you’re no longer constrained by someone else’s agenda, you gain the space to build a practice that reflects your experience, your values and your commitment to doing what’s right for your clients.

Learn more about Ameritas.

Thrive with the independence to build your practice your way

If you’re ready to explore what true independence looks like, with the freedom and choices you need to serve your clients’ best interests, let’s talk. Your business is just that – yours. We’re here to support your success, not define it for you. Let’s talk.

Securities offered through affiliate Ameritas Investment Company, LLC, Member FINRA/SIPC. Financial planning and investment advisory services offered through affiliate Ameritas Advisory Services, LLC.

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