True Independence. Built to Last.
Tired of disruption? At Ameritas, we’re a mutual company—which means we aren’t pressured to sell off divisions you rely on. No shareholders. No short-term thinking. Just long-term support for your practice.
Ready to work with a company that puts you first?
Independence.
It’s used a lot in our industry, but definitions vary widely.
Here, it means you build your practice, your way, with the freedom and choices you need to serve your clients’ best interests. We offer the same programs, products and investments as the biggest firms—but we’re small enough to truly know you, support your growth and be there when you call.
Your voice counts at Ameritas
Our entire culture at Ameritas starts with you, the financial professional. You understand your clients’ needs and we’re here to support you. We’re not trying to serve a field force of 10,000. We’re the right size to connect with you, listen to you and plan with you.
Your network for growth
You’ll join a network of financial professionals who actively share knowledge, strategies and support to help each other succeed. The relationships you build with your peers are one of our most valued advantages. Combined with our development programs, you’ll have tools, insight and guidance to help advance your practice with confidence.
Mutual matters
As a mutual company, we’re built for the long haul. We serve financial professionals—not shareholders. That means:
- No private equity buyouts.
- No sudden product shifts.
- No surprises.
Just a relationship you can count on, year after year.
Want to know more?
Learn about our investment advisory and brokerage services and our comprehensive financial services.
Ready to work with a company that puts you first?
Securities offered through affiliate Ameritas Investment Company, LLC, member FINRA/SIPC. Financial planning and investment advisory services offered through affiliate Ameritas Advisory Services, LLC.